Ishan Mukherjee, Co-Founder/CEO @ Rox: How Top Sales Teams Use AI to Win Big and Why Sales Is Getting Smaller and Softer
20Sales
Apr 4, 2025
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Ishan Mukherjee is the Co-Founder/CEO of Rox, a Sequoia-backed AI-powered sales productivity platform. Before Rox, he was the Chief Growth Officer at New Relic where he scaled the self-serve business from $0-$100M in ARR. Prior to New Relic, Ishan founded Pixie Labs (acq by New Relic). Before that he led product at Siri Knowledge Graph at Apple, Lattice Data (acquired by Apple), Premise Data, and Amazon Robotics. Ishan was also an early engineer in Kiva (acquired by Amazon) where he joined after graduating from MIT.
In Today’s Episode We Discuss:
Biggest Lessons Scaling New Relic’s PLG to $100M in ARR
How to Do PLG and Enterprise at the Same Time
How to do Content in a PLG World
Performance Marketing or Organic Content: What Works for PLG
Why You Should Stop Marketing at Events
Why SEM is a Cartel
Why Unpaid Design Partners are BS
How AI Changes the World of Enterprise Sales: Commit-Based vs. Usage-Based
20:49 How to do Sales Compensation Plans
24:44 How to Ramp New Sales Reps
25:03 The Impact of AI on Sales Research
How to do Deep Customer Research in an AI World
Changing Spending Patterns in SaaS
Retention and Churn in Enterprise AI
The Future of Sales Teams with AI
Hiring and Scaling Sales Teams
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