20 VC 023: The Recipe to a Successful Crowdfunding Campaign with Tom Britton


Tom Britton is Co-Founder and CTO of Syndicate Room, an equity crowdfunding platform that allows it’s members to co-invest alongside professional investors. To date Syndicate Room have raised an incredible £20m for 30 companies. Prior to Co-Founding Syndicate Room, Tom was a professional football player playing in a number of countries including the US and UK.

Items Mentioned in Today’s Show:

Nesta Report: Crowdfunding Page 52


Ego Airplanes

Inn Style

Salty by Simon West

In today’s episode you will learn:

1.) How Tom got into the technology industry and then moved into the very early concept at the time of, equity crowdfunding?

2.)How does SynidcateRoom operate and does their process differs from the likes of Crowdcube?

3.) How much of the £19m was invested by people on the Syndicate Room network rather than the anchor angels?

4.) Does Tom believe with the rise of crowdfunding in recent years, the crowd are a competing finance model to the traditional VC model?

5.) Having witnessed numerous successful campaigns to date, what does Tom believe are the recipes for a successful crowdfunding campaign?

6.) For startups contemplating raising funds for their business, what are the largest benefits of raising seed capital through SyndicateRoom?

7.) CrowdCube is the No 1 equity crowdfunding site in the UK, how does SyndicateRoom treat this competitive threat?


The episode will then finish with a quick fire round where we hear Tom’s plans for the next 5 years, the hardest obstacles Tom has faced in building Syndicate Room and the 3 companies that Syndicate Room has funded that Tom is most excited about?