Kraken CMO, Mayur Gupta: Inside Kraken’s $1.5BN Growth Playbook & What Most Founders Get Wrong About Growth

Mayur Gupta is currently the CMO at Kraken, one of the largest crypto platforms in the world. Prior to that, he lead Marketing, Business Transformation and Growth at Gannett - USA Today Network, led Growth at Spotify and was the CMO at Freshly which eventually got acquired by Nestle. He was the first ever Chief Marketing Technologist at Kimberly Clark.

In Today’s Episode We Discuss:

• Biggest Growth Lessons from Spotify

• Role of Marketing in Product-Led Companies

• How to Build a Growth Engine

• Organic vs. Paid Growth Strategies

• The Branding Dilemma: Performance vs. Brand Marketing

• Creating Demand: The Role of Upper Funnel Marketing

• Balancing Investment: Immediate vs Long Term Bets

• Channel Saturation and Experimentation

• Growth Strategies and Performance Metrics

• Growth: Big Swings or Moving % Points

• Successful Growth Experiments and Tactics

• Quick-Fire Questions and Final Thoughts